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Target
Pride 2023

 

If you were keeping up with the news around ~corporate pride~ in 2023, you may have heard about what happened with Target. Conservatives were up in arms about Target making any kind of statement or selling products that supported of the Trans community. I was the lead writer on the Target account at the time, and this project was the hardest thing I've ever had to do at work. In the end, I'm grateful to have met and worked with some incredible queer-owned small businesses like Ash+Chess and JZD. I even forged real friendships in the process, proving that even when everything is against us, the queer community will always find comfort and strength in each other. I love being a part of that, and I'm proud of this work, even though it was met with a bitter ending.

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