DICK's Sporting Goods Pride 2021
Play with Pride
Dick's Sporting Goods wanted us to create some social posts for their first-ever Pride campaign. The budget was $0. I decided that wouldn't quite cut it, and convinced them to pivot juussst a bit to a $400k social campaign in partnership with GLSEN and tons of amazing LGBTQ+ pro athletes. Each athlete shared a handwritten letter to encourage queer youth athletes to #PlayWithPride. We even got Ashlyn Harris to launch the campaign, which was pretty much a career highlight for me.
I'm not blushing, you are.
Click on each athlete's photo to see the posts on the DICK's instagram, and click on the letters to see each athletes' personal post.