DICK's Sporting Goods Pride 2021

Play with Pride

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Dick's Sporting Goods wanted us to create some social posts for their first-ever Pride campaign. The budget was $0. I decided that wouldn't quite cut it, and convinced them to pivot juussst a bit to a $400k social campaign in partnership with GLSEN and tons of amazing LGBTQ+ pro athletes. Each athlete shared a handwritten letter to encourage queer youth athletes to #PlayWithPride. We even got Ashlyn Harris to launch the campaign, which was pretty much a career highlight for me.

I'm not blushing, you are. 

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Click on each athlete's photo to see the posts on the DICK's instagram, and click on the letters to see each athletes' personal post.